About John Haddad
There're two aspects of photography that thrill me, making people look their absolute best and portraying a frozen moment in time.
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Growing up with a mom who was blind introduced me to the importance of scene setting at an early age. It also acquainted me with interpretation and context. My mom was particularly enamored with color. Color description always made her smile. This was a curious thing to me because I was reasonably aware that my description of "shiny blue" or "bright green" severely lacked precision. Despite my interpretative flaws she seemed to always smile in response.
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This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
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I pictured that she saw the reds, blue and greens in way she chose. Precision did not matter, perception did. What was most important was how the shades in her imagination made her happy. So, what really is "accurate" color and, does it really have to matter?
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So, blessed with a healthy disregard for semantics of color, I'd like to feel my mom left me with an aptitude to set a scene, and a license to portray shadow, contrast, hue, saturation and luminance as I choose.
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I hope my images can make you smile the way she did.